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PR Basics

What is PR & What are the benefits?

Advertising is you saying you’re good.  PR is getting someone else to say you’re good.

PR can be an absolute game changer for a business of any size.  Covering all aspects of visibility, PR goes beyond ‘media coverage’ and can encompass speaking opportunities, collaborations, events, content creation and so much more.

PR is about you being seen and heard in the right places, by the right people.

 

 

The Benefits…

PR is one of the most effective methods of promotion for small businesses, with the potential to contribute hugely to brand growth and business success.
Advertising is you saying you’re good. PR is getting someone else to say you’re good.

PR can be an absolute game changer for a business of any size. Covering all aspects of visibility, PR goes beyond ‘media coverage’ and can encompass speaking opportunities, collaborations, events, content creation and so much more.

PR is about you being seen and heard in the right places, by the right people.

The Benefits…

PR is one of the most effective methods of promotion for small businesses, with the potential to contribute hugely to brand growth and business success.

1. Audience Reach
PR can put your brand in front of tens, often hundreds, of thousands of people with just one magazine placement. If you feature on a high traffic website such as the Mail Online, and the number of people your product is seen by can easily run into 7 figures. Imagine how much you would have to channel into a marketing budget to put your brand in front of even a fraction of this audience reach.

2. Traffic & Sales
Of course, eyes on the coverage doesn’t automatically translate to money in your pocket. However, you can often expect to see surges in web traffic that can easily turn into sales. You could also expect to increase your social media following with some coverage.

Online press coverage may even link directly to your website, in which case you will benefit in SEO terms as well as seeing direct traffic arriving to your homepage.

3. Brand Credibility
This is one of the most long lasting benefits of PR. Think of it as building a credibility archive.

When consumers are new to a brand, they look for markers of familiarity and, while the financial benefit is hard to measure, there is reassurance to consumers in seeing recognised and trusted media names as having ‘endorsed’ a brand with coverage.

Press coverage confirms your expertise and gives consumers the understanding that you are great at what you do! Not everyone can feature in The Telegraph or Stylist, so it’s easy to be impressed when we come across a brand who is!

Brand credibility extends beyond potential customers or clients and can influence:
– potential collaborators
– potential employees
– investors
– sponsors
– stockists
– endorsements
– speaking opportunities

4. Cost Effective
Put most simply, it’s FREE! In my decade of of PR work, a client has never paid a publication for coverage. While there can be associated costs, such as delivery of samples to a magazine for shooting, there are no payments made to secure editorial coverage.

5. PR Magic
We’ve all heard about the ‘Kate Effect’ or the ‘Meghan Effect’ that sees the Duchesses wear a dress or a pair of earrings that then sell out near immediately. This type of result isn’t the norm, but it does show that a lucky break and great timing can make an extraordinary impact on a brand’s fortunes. Get your product/service on or used by the right people or in the pages of the right magazine and PR can make magic happen for you.

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